Let’s build what matters.
We create change through storytelling.
Our Approach
Storytelling is strategy.
Every project we take on starts with two questions: who needs to hear this, and what do they need to feel before they will act?
The answers shape everything – the strategy, the story, the supporting evidence and the channels that carry it.
Our Services
We provide three core services, built for organizations that need to get things done.
Because each client is unique, we customize our services depending on what our client is building – and what is in the way.
01 Business Communications
When leaders, boards, employees and investors share a common picture of what is happening — and what needs to happen next — decisions are made and executed effectively. We design the internal and external communications that turn complex business priorities into language people can act on.
What this looks like:
• Executive and board communications
• Internal communications and change management
• Investor and stakeholder narratives
• Crisis and issues response
• Media relations and spokesperson preparation
02 Community + Indigenous Engagement
Transit and transportation infrastructure, energy, and mining projects only get built when the people closest to them are heard, respected and meaningfully part of the work. We lead community and Indigenous engagement programs that secure regulatory approvals and build relationships that last.
What this looks like:
• Indigenous Nation relationship-building and co-management
• Community engagement strategy and execution
• Regulatory and environmental approvals support
• Open houses, workshops and digital engagement
• Interested parties mapping, tracking and reporting
03 Modern Marketing
The tools have changed. The fundamentals have not. We combine timeless storytelling with the latest in research, content and channel tools to make sure the right message reaches the right person at the right moment — and lands with the weight it deserves.
What this looks like:
• Brand strategy and positioning
• Research and content production
• Campaign development and website, social and email programs
• Analytics and continuous optimisation
How we work, every time.
We apply four principles with each new project -— whether it is a multibillion-dollar project approval or an organizational change program.
01 Strategic Communications
We inspire change. Every audience deserves to know why something matters — and what is in it for them. We craft the strategy, the story and the supporting evidence to move them.
02 Community + Indigenous Engagement
We listen to learn so we can build better projects, programs, and services. Real engagement is not a checkbox — it is the reason a project succeeds, stalls or fails.
03 Issues Management
We see issues as an opportunity to tell a story from a new perspective. Trouble does not disappear when you hide from it; it fades when you face it head-on with a clear purpose.
04 Strategic Partnerships
When the work calls for more hands, we partner with top talent — video and audio production and government relations advisors — to ensure stories are heard at scale and across the right channels.
In Practice
What our clients and colleagues say about us
“Jennifer (of Siddon Strategic Communications) was recommended to me by a trusted former colleague for a contract role supporting a highly complex major project. Jennifer’s expert skill and experience level positioned her, and our team, to move fast, manage regulatory and social complexity, and execute multiple events despite the challenging logistics of the remote north. And equally importantly, she was tenacious and highly detail-focused while still being a delight to work with. I’d pay forward the recommendation anytime.”
“Jennifer quickly got to know our growing business and helped us shape a vision, mission, and values that genuinely reflect who we are. Jennifer’s facilitation style made the process easy, engaging, and surprisingly energizing for our team. She also guided us in turning those core statements into a clear, practical Strategic Plan we can actually use, complete with meaningful metrics that keep us focused and accountable as we move forward. I highly recommend Siddon Strategic Communications for your VMV and Strategic Planning needs.”